Kevin Hillstrom: MineThatData: Ryan Hall (y’all)

Google/Facebook are simply “communities at scale”, and all of us are paying them tolls for access to our own customers … customers that we lazily didn’t adhere to our brands because our community building efforts failed miserably (or were never initiated in the first place).

You’re going to have to build out your own community, going forward. Why are we constantly paying tolls? The toll collectors will be angry. They’ll tell you that you are stupid (how can you avoid Facebook, all of your customers are there?).

Agree.